Rolex Day DateThe new Day-Date model (6511) was released at the Basel fair in 1956. In this model, the 12 position had a window that spelled out the day of the week, and the 3 position displayed the day of the month. Due to many intricacies in the watch's movement, the early models were very launched as a niche model, though it gained popularity soon enough which it thoroughly deserved. It came to be known as the “President” and Rolex's new flagship model, after the launch of the concealed clasp. When Rolex gave a Day-Date's to President Eisenhower to celebrate his re-election, this model featured a new “President” bracelet and the name “President” remained with it.
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